Srinanaporn brings happiness to society, feels proud of products, builds up relationship, loves the organization
Since the company established in 1975, Srinanaporn Marketing Public Company Limited (SNNP), as the leader in snack food manufacturing, has started from small family business, selling tinned biscuit. And it has constantly grown, with high sales volume in Mahanak market, from distributor to trading business. We have expanded business and entered foreign markets, CLMV countries and other countries in Asia.
For over 30 years, we have concentrated on developing snack food and drinks manufacturing for good health of young generations and consumers in Thai and foreign markets. Aiming to achieve customer and partner satisfaction, SNNP conducts business with the principles of good corporate governance, preserves product quality standards and has community responsibility and continuous self development. The most important thing is to create security and enhance quality of life in working for employees, like we are the same family.
As the leader of SNNP, Mr. Wiwat Kraiphisitkul’s motto is “Snack manufacturing must be delicious, if not, we do not do.” From the start of family business, we have done market research, learned by trial and error and take every action by ourselves until we gained experience and expertise. With these reasons, we can see the opportunity and correctly analyze the problem we faced. This is the key point to make progress in our business, including the flexible administrative model of decision making, changing business strategies and always solving problems.
With speed and agility, we can promptly respond to the market demand. This is the strength of the leader in business and organization of Srinanaporn Marketing Public Company Limited (SNNP). Due to the above experience, we have flexibility in decision making, strategic planning, product targeting and positioning which are relevant and match to the consumer demand.
At present, according to our extensive experience in snack food industry, Srinanaporn Marketing Public Company Limited (SNNP) has developed products until we have strong brands with popular items. Furthermore, our advanced products became the most popular items in many product categories. Therefore, Srinanaporn Marketing Public Company Limited (SNNP) is the leader in snack food and drink manufacturing and distribution with various brands, for example, ‘Jele’ and ‘Jele Beautie’ brand for ready to eat jelly, ‘Bento’ brand for seasoned squid, ‘Lotus’ brand for breadsticks in pack, ‘Chocky’ and ‘Bakery House’ for wafer and ‘Magic Farm’ brand for bottled fruit juice, whose total market value is more than 5,000 million baht.
Mr. Wiwat Kraiphisitkul
Chief Executive Officer
